Mr. Scieszka has launched a spiffy new website for the Guys Read literacy initiative. Check it out at http://www.guysread.com/. (And keep refreshing the page to see all of the neat places that the logo travels to. So funny! So Scieszka.) While you're there, check out the book suggestions, which fall into such awesome categories as "At Least One Explosion" and "Robots". Take a look at this page, where authors recommend their favorite books. It was cool to see that Tony DiTerlizzi and I both love The Mouse and the Motorcycle and Peter Brown and I both listed James and the Giant Peach.
And most importantly, start your own Guys Read reading group. My friend (and Colorado Reading Association conference bodyguard) Kyle started his own chapter and it looks like they have great fun. They recently read Lunch Lady and Kyle sent me this link.