Friends are powerful allies to authors. They walk into book stores, ask for your book, and cause a raucous if the book isn't being carried.
Friends are also powerful allies because they humble you.
For instance, not too long ago my friend Justin called.
"You'll never believe this. I'm at a yard sale..."
"And they have your book."
"And it's signed..."
"And personalized. It was dated, too. And I realized I had been at that signing, the one in Portland. How crazy is that?!"
So did he buy it? Not at $2....